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Xref

#1 Hiring Platform

Xref is a hiring platform for fast, automated reference checks.

Industry
HR tech · Hiring
Year
2025
Project
Design by Oakland Studio · build by me

What I did

  • Webflow development
  • Client-First components
  • Salesforce form integration
  • Content gating
Xref website shown on a device — #1 Hiring Platform

Collaborated with Oakland Studio to launch Xref.com’s new website, translating their design into a high-performing, scalable Webflow build. Focused on flexibility, maintainability, and seamless client control.

Challenge

Xref needed to refresh their site with new pages and updates, but wanted to avoid ongoing developer dependency for future content changes. Their previous setup lacked modular components, making updates inefficient and inconsistent. Integrating Salesforce forms was also challenging, as the default forms didn’t meet their design or logic requirements. The site needed to be fast, mobile-friendly, and easy for their team to manage.

Solution

  1. 01Used a modified Client-First framework in Webflow to create reusable, scalable components.
  2. 02Built slot-based layouts so the client could easily build and update pages themselves.
  3. 03Developed custom HTML forms with advanced logic for seamless Salesforce integration and content gating.
  4. 04Delivered a sleek, highly optimized, and mobile-responsive site that’s simple for Xref’s team to maintain and grow.
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